Measuring and Managing: the future of data in the HatcheryRegister
Exchanging the sweltering humidity of the Philippines for the unpredictable weather of Southern Ontario, Miguel Decena, President of Decena Poultry Co., and his wife, Josephine, made the long trip from Manila to Toronto in order to tour the Jamesway facility and inspect their new hatchery equipment as it left the factory.
The construction of the Decena’s new, state of the art hatchery marks the company’s first foray into the incubation market, though they have long been dominant as poultry processors in the northern Cagayan and Isabela regions of the Philippines. The new hatchery will produce 241,920 chicks a week and plans are already in the works for a second operation serving the Luzon province sometime next year. Decena started the successful business himself almost 30 years ago when he was an independent distributor packing chickens into a small 4 wheeled ‘jeepney’. From there he has grown the company to over 400 full time employees and servicing over 2000 stores daily. Decena is grooming his children to succeed him in the company, and, consequently, the entire family is involved in the operation in some capacity.
Decena is very happy with his decision to go with Jamesway for the hatchery and values the company’s reputation for easy to use, efficient machines backed by excellent customer service. Mr. Decena says “Jamesway was the company that offered us the best return on our investment, along with such great service. The decision was very easy.” He is expecting to rely heavily on Jameway’s team of hatchery experts as he ventures into this new facet of the poultry industry.
During their recent stay in Canada, the couple was able to visit Niagara Falls, tour some hatcheries and get a thorough understanding of Jamesway processes.